# Inside Livehaf: Shaping the Future of Indonesian Daily Wear and the Senior Creative Content Strategist Role
Building a trusted fashion brand requires more than just selling clothes; it demands a deep connection with the audience and a clear vision. Livehaf has established itself as a prominent e-commerce fashion name in Indonesia, originating from the philosophy of "Live Healthy And Fit." While the brand initially catered to fitness enthusiasts, it successfully pivoted in 2017 to become a go-to label for high-quality everyday casual wear. Designed specifically for working professionals and urban consumers earning under IDR 15 million, Livehaf bridges the gap between affordability and style. Operating proudly as an MSME, the company maintains bold ambitions to dominate the global fashion landscape with the unwavering loyalty of its customer base.
To fuel this continuous growth and maintain its strong digital footprint, Livehaf is expanding its creative department. The brand is currently searching for a visionary professional to step into a pivotal leadership and execution role within the marketing division.
## The Role: Senior Creative Content Strategist
At Livehaf, the Senior Creative Content Strategist sits at the absolute heart of the operation, turning imaginative concepts into high-performing, engaging campaigns. This position is vital for elevating the content production workflow, ensuring that every pre-production strategy aligns seamlessly with target audiences, digital platforms, and culturally significant trends.
Working closely within the creative department, this strategist helps shape the public-facing identity of the brand across social media channels. Because the brand scales rapidly, the role involves collaborating closely with high-profile talent and brand ambassadors under tight schedules, requiring quick thinking and expert problem-solving abilities. Operating alongside the Assistant Creative Content Supervisor and Senior Videographer, the strategist helps engineer industry-leading viral content while keeping all supporting documentation organized and accessible.
Core Responsibilities
The daily operations of this role blend administrative precision with high-level creative execution. Key responsibilities include:
* Pre-Production and Logistics: Managing physical and digital databases for all creative paperwork, contact lists, and project documents. Overseeing scheduling, venue reservations, and vendor coordination from the conceptual phase to final production.
* On-Site Production Support: Managing logistics on shooting days, including handling accommodations, preparing product inventory, and organizing supporting props.
* Content Management and Copywriting: Handling batching, uploading, and crafting compelling copy for TikTok and Instagram platforms, alongside authoring at least eight dedicated TikTok video scripts every month.
* Talent and KOL Acquisition: Scouting, identifying, and building relationships with models and Key Opinion Leaders (KOLs) across diverse industries to align with brand campaigns. Negotiating partnership terms, compensation, and deliverables.
* Presentation and Deck Creation: Designing comprehensive decks for catalog shoots, outdoor photography, TikTok production locations, and talent preferences.
* Administrative Support: Processing creative team invoices, managing expense reports, coordinating meetings, and handling general operational support.
Candidate Requirements
To thrive in this fast-paced environment, applicants must bring a unique mix of artistic vision and meticulous organizational skills. The ideal candidate possesses:
* Education: A minimum of a Bachelor's degree from any academic discipline.
* Experience: At least two years of professional working experience as a creative content strategist.
* Technical Expertise: Advanced proficiency in scriptwriting, copywriting, and content direction specifically tailored for TikTok.
* Digital Acumen: Deep familiarity with TikTok algorithms, local cultural nuances, and overarching social media trends, paired with the analytical ability to turn data into actionable content ideas.
* Soft Skills: Exceptional written communication abilities, sharp attention to detail, and a proven portfolio showcasing successful past campaigns.
* Work Arrangement: Willingness to commit to a full-time, 5-day on-site work schedule at the corporate office in BSD, Tangerang, Banten.
Joining Livehaf means becoming an essential part of an ambitious brand on a mission to redefine everyday fashion while pushing the boundaries of digital storytelling.